Great sales reps are not born. They are made. Success is 1% inspiration and 99% perspiration. The hallmark of a great sales rep is hard work. This is the skill that will separate the sales rep from the competition. The world of sales and marketing is very competitive. There are many marketers who are competing for a limited market share. There is a low barrier to entry. Anyone can become a salesperson. There is no need for a Bachelors degree. To stay ahead of the competition, one should have cutting edge sales skills.
Skills acquisition should be a continuous process. People skills are essential. You can never succeed in marketing if you normally have a hard time dealing with people. You need to be a person who can easily start and sustain conversations with people that you do not know. You have to be good at breaking the ice because at times you will need to sell products to total strangers.
Networking skill will take you very far in your marketing career. The more people that you know: the better. You are as good as the scope of your network. In most careers, networking is crucial. As a salesperson, you should spend a good deal of time networking. It is your network that will bring you new business. Your network will make you succeed.
Product knowledge is a crucial skill. You cannot sell a product that you do not understand. You should take your time to know more about a product. If you are selling a new product, you need to research it. That will give you information that will come in handy during the marketing process. You need to use a product before selling it.
Rapport building is a skill that comes naturally to some marketers. To a majority of marketers, they will need to learn rapport building from scratch. Rapport building is all about establishing common ground with a potential client. After establishing such a ground, it will be easy to sell to the client a product. Anyone with determination can master rapport building.
As a salesman, you must be a good listener. Most sales reps are used to talking a lot. Therefore, they hardly give the potential customer time to talk. At times, you need to keep quiet and listen to what a client has to say. In doing so, you will be in a better position to understand the needs of the client.
Time management skill is a must-have. If you cannot manage your time well, you cannot succeed in any field including marketing. You need to remember that every human being has a limited amount of time in a day. You have around six hours in a day when you can have peak productivity. You should always wake up early.
There are hard and soft skills. An example of a hard skill is marketing knowledge and competence. This can be acquired in a college. Soft skills are not acquired in college. They are acquired in day to day life. There are some things in life that cannot be taught in a university. There is no university that can teach you how to start and sustain conversations with complete strangers.